B.B.A. Marketing
| Degree: | Bachelor of Business Administration |
| Major: | Marketing |
| Concentration: | None |
General Education Core Curriculum
Communication - 6 Hours:
ENGL 1301 - Composition I
COMM 1321 - Business and Professional Speech
Mathematics - 3 Hours:
MATH 1325 - Calculus for Business Applications
Life and Physical Sciences - 6 Hours From:
BIOL 1315 - Plants and Human Society (Non-Majors)
BIOL 2306 - Environmental Science
CHEM 1306 - Chemistry for Allied Health Sciences
CHEM 1308 - Biochemistry for Allied Health Sciences
CHEM 1311 - General Chemistry I
CHEM 1312 - General Chemistry II
GEOL 1390 - Introductory Environmental and Physical Geology
PHYS 1305 - Elementary Physics I Lecture
PHYS 1307 - Elementary Physics II Lecture
PHYS 1311 - Introduction to Astronomy Lecture
SPSC 1301 - Space Exploration
Language, Philosophy and Culture - 3 Hours From:
ENGL 2300 - Close Reading II
PHIL 2306 - Ethics
Creative Arts - 3 Hours From:
ARTS 1301 - Art Appreciation
ARTS 1303 - Art History I
COMM 1375 - Film Appreciation
DANC 2304 - Dance Appreciation
MUSI 1306 - Music Appreciation
MUSI 1310 - History of Rock and Roll
PHIL 1330 - Arts and Ideas
THEA 1310 - Introduction to Theatre
American History - 6 Hours:
HIST 1301 - US History I 1763-1877
HIST 1302 - US History II Since 1877
Government/Political Science - 6 Hours:
POLS 2301 - Introduction to American Government I
POLS 2302 - Introduction to American Government II
Social/Behavioral Sciences - 3 Hours From:
BULW 1370 - Business Environment and Public Policy
ECON 2301 - Principles of Economics I Macro
ECON 2302 - Principles of Economics II Micro
Component Area Options - 6 Hours:
ENGL 1302 - Composition II
BUAL 2310 - Business Analysis I
Required Courses for Major
College of Business Core - 51 Hours:
ACCT 2301 - Introduction to Financial Accounting
ACCT 2302 - Introduction to Managerial Accounting
BUAL 3320 - Business Analysis II
BCOM 3350 - Business Communication
BULW 1370* - Business Environment and Public Policy
BULW 3310 - Business Law
BULW 4390 - Special Topics in Business Law
BUSI 2300 - Intro to Critical Thinking for Business Decision Making
ECON 2301* - Principles of Economics I Macro
ECON 2302* - Principles of Economics II Micro
FINC 3310 - Principles of Finance
MGMT 3310 - Principles of Organizational Behavior and Management
MGMT 3320 - Production Management
MGMT 4370 - Strategic Analysis
MISY 1373 - Introduction to Business Technologies
MISY 3310 - Principles of MIS
MKTG 3310 - Principles of Marketing
One From:
- ECON 3340 - Macro Economics
- ECON 3390 - Managerial Economics
* One of these courses will be used to satisfy the Social and Behavioral Sciences requirement for the General Education Core
Major Specialization Courses - 21 Hours:
MKTG 3350 - E-Marketing
MKTG 3360 - Consumer Behavior
MKTG 4310 - Marketing Management
MKTG 4330 - International Marketing
MKTG 4340 - Marketing Promotion
MKTG 4360 - Marketing Research
MKTG 4370 - Advanced Marketing Problems
Elective Courses
Business Electives:
3 Hours, College of Business, 3000-4000 Level
Outside Electives:
3 Hours, Non-College of Business
Hours
120