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Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. Vivek Natarajan
Professor of Marketing

Dr. Vivek Natarajan

Refereed Articles

  • Natarajan, V., Radhakrishnan, N., Sen, K. C., & Broussard, K. (in press, 2020). An Empirical Vocal Analysis of Risks versus Rewards in Direct-to-Consumer Television Ads. Academy of Marketing Studies Journal (The), 25 (2), 16.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2020). Healthcare Access and Socio-Economic Conditions in Prevalence of Metabolic Syndrome: Evidence from 2015 BRFSS Study. International Journal of Business Excellence, 21 (3), 429-443.
  • Allen, L., Slaydon, J., & Natarajan, V. (2019). Currency Volatility and Trade Factors Driving Housing Prices in India. Journal of Finance and Accountancy, 26 (January).
  • Gibic, A., Natarajan, V., & Sen, K. C. (2018). Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland. International Journal of Business Forecasting and Marketing Intelligence, 4 (3).
  • Cavaliere, F. J., Mulvaney, T., Swerdlow, M., Bandyopadhyay, S., & Natarajan, V. (2017). Prohibiting Gray Market Prescription Drugs: The Ethical Dimensions. Southern Law Journal, XXV, 91-111.
  • Allen, L., & Natarajan, V. (2017). The Impact of Exchange Rate Volatility on the Channels of Monetary Policy. Journal of Emerging Markets, 21 (1-2).
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, V. (2016). Discovering the Changes in Gendering of Products: Case of Woman in 'Bikerni Community' in India. Border Crossing, 6 (2), 169-194.
  • Sharma, T., Mangalaraj, G., & Natarajan, V. S. (2016). E-governance in developing countries: a case study of E-Disha initiative in the Indian state of Haryana. International Journal of Indian Culture and Business Management, 13 (1), 17, doi:
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, V. (in press, 2016). "Discovering the Changes in Gendering of Products: Case of Woman in 'Bikerni Community' in India". Border Crossing.
  • Cavaliere, F. J., Mulvaney, T., Swerdlow, M., Bandyopadhyay, S., & Natarajan, V. (in press, 2016). Prohibiting Gray Market Prescription Drugs: The Ethical Dimensions. Southern Law Journal.
  • Norman, S., Natarajan, V. S., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'. Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Chadha, S. K., Singh, B., & Natarajan, V. S. (2014). Interaction among Foreign Direct Investment, Economic Growth and Foreign Trade: Evidence from India and China. International Journal of Process Management and Benchmarking, 4 (2), 21, doi: 10.1504/IJPMB.2014.060405.
  • Allen, L., Natarajan, V. S., & Price, D. (2012). Social and Cultural Factors as a Determinate Of ICT Expenditures: An Empirical Study. International Journal of Information Systems and Change Management, 6 (2), 9, doi: 10.1504/IJISCM.2012.051147.
  • Allen, L., Kenyon, G., & Natarajan, V. S. (2012). The regional impact of monetary policy on house prices. International Journal of Business Innovation and Research, 6 (12), 391-400, doi: 10.1504/IJBIR.2012.047273.
  • Sharma, T., Turka, S., & Natarajan, V. (2012). Qualitative factors as a determinant of firm location: a case study of paddy processing industry in northern India. International Journal of Indian Culture and Business Management, 5 (2), 111-131.
  • Sen, K. & Natarajan, V. S. (2012). Organic Growth - A Taxonomic Perspective. International Journal of Business Excellence, 5 (1/2), 130-139.
  • Natarajan, V. S., Parayitam, S., & Sharma, T. (2012). The relationship between web quality and user satisfaction: The Moderating Effects of Security and Content. International Journal of Business Excellence, 5 (1/2), 52-76.
  • Natarajan, V. S. & Sen, K. C. (2011). Antecedents of population health across US States - An Empirical Investigation. Journal of Management Policy and Practice, 12 (2), 97-102.
  • Dyson, J., Natarajan, V. S., & Sen, K. (2011). M&D Supply Case A: Stuff Happens. Journal of International Academy for Case Studies.

Refereed Proceedings

  • Natarajan, V., Ahmed, I., & Sen, K. C. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference.
  • Natarajan, V., Sen, K., & Ahmed, I. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures. Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads. Business and Health Administration Association (BHAA) Conference.
  • Bandyopadhyay, S. & Natarajan, V. (2014). GRAY MARKETING IN PRESCRIPTION DRUGS. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. S. & Godkin, L. (2014). "Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,". Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Mukherjee, A. (2013). UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY. Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING - EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association.
  • Joonas, K. & Natarajan, V. S. (2012). Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students. Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012). Lifestyle Disease Triad: An Empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012). Literature states that environmental concern has increased over the last decades. Business and marketing take a green approach due to strategic compulsions. There is a gap in the literature pertaining to the greening of business and marketing in India. Mo. Business and Health Administration Association (BHAA) Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply David and Goliath. Allied Academies 2010 Spring International Conference.
  • Sund, J., Natarajan, V., Kalyanaram, G., & Sharma, T. (2011). Evolution of GSM Technology Market in India: A Bass Model Approach. International conference in Marketing, IIM Lucknow, India.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011). Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas. Society for Marketing Advances Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E: Texas Two-Step. Allied Academies Spring 2011 Conference.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011). Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano. Association of Collegiate Marketing Educators Conference.

Non-Refereed Proceedings

Full Paper

  • Natarajan, V., Wei, Y., Fang, J., & Joshi, P. (2017). Drivers of Childhood Obesity: An Empirical Study. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Sharma, Dr. Tejinder, & Rani, N. (2017). Impact of Extrinsic and Intrinsic R&D Enablers on New Product Development: Insights from a qualitative study in Northern India. Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V., Joshi, P., Ghosh, K., & Mandal, P. (2017). An Empirical Assessment of the Impact of Health Care Access on Metabolic Syndrome: Evidence from 2015 BRFSS Study. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Karani, K. (2016). Medical Tourism in India: Prospects and Problems. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2016). The Emergence of Yoga in Healthcare: A Review of Themes and Issues. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Martin, J. (2016). Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China. Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V. & Ahmed, I. (2016). Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis? Association of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Allen, L. (2015). The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2015). To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements. Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Dyson, J. (2015). Eastbound: Key Take-aways from a China Study Abroad ذكذكتسئµ. Association of Collegiate Marketing Educators Conference.

Abstract Only

  • Ahmed, I. & Natarajan, V. (2016). A Comparison of Asian Innovation Models. 11th Asia-Pacific Business Research Conference.
  • Natarajan, V. & Norman, S. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'. Business and Health Administration Association (BHAA) Conference.

Presentation of Refereed Papers

  • Ahmed, I. & Natarajan, V. (2018). Patronage of Small Business Retailers: A Framework. 12th Nasmei International Marketing Conference 2018, Chennai, India, India.
  • Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference, Dublin, Ireland.
  • Ahmed, I., Natarajan, V., & Sen, K. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference, Dublin, Ireland.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures. Academy of Marketing Science Annual Conference, Indianapolis, Indiana.
  • Broussard, K., Natarajan, V., Sen, K. C., & Radhakrishnan, N. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Bandyopadhyay, S. & Natarajan, V. (2014, March). GRAY MARKETING IN PRESCRIPTION DRUGS. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. S. & Godkin, L. (2014, March). Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,". Academy of Collegiate Marketing Educators Conference, Dallas, Texas.
  • Natarajan, V. & Mukherjee, A. (2013). UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING - EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model. 4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Sharma, T., Natarajan, V. S., & Mangalraj, G. (2012, July). E-Governance Adoption by Subsistence Level Citizens: A case study of E-Disha initiative in Indian State of Haryana. 4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Joonas, K. & Natarajan, V. S. (2012, March). "Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students". Academy of Marketing Education Educators Annual Meeting, New Orleans, Louisiana.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E: Texas Two-Step. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011). Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano. Academy of Collegiate Marketing Educators Conference, Houston, Texas.

Presentation of Non-Refereed Papers

  • Natarajan, V. (2018). ShrimadhBhagavath Geetha: A birdsview through the lens of a Management Scholar. Invited presentation at 3rd International Seminar on, Kurukshetra, India.
  • Natarajan, V. (2018). "Future of Business Schools and Management Education" - Panel Discussion. Invited presentation at 20th Annual Convention of Strategic Management Forum, India, Tiruchirappalli, India.
  • Natarajan, V. (2018). Keynote address on Management Theory Building in the Indian Context. Invited presentation at 7th National Conference on, Haridwar, India.
  • Natarajan, V. (2018). Spirituality and Management: Keynote Address. Invited presentation at Paramhansa Yogananda National Conference on Interdisciplinary Approaches in Understanding Science, Arts and Spirituality, Shimla, India.
  • Ahmed, I., Natarajan, V., Mehta, S., & Ganesh, G. (2018). Student Satisfaction with Online Courses: Antecedents and Implications for ذكذكتسئµ Design and Marketing. Association of Collegiate Marketing Educators Conference, Albuquerque, New Mexico.
  • Cherrier, G., Natarajan, V., & Joshi, P. (2018). The Roles and Impacts of a Career as a Nurse Practitioner, Physician Assistant, and Physician. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2018). Prevalence of Chronic Diseases and Access to Healthcare: Trends Analysis through the Implementation of Affordable Care Act Changes. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2017). An Empirical Assessment of the Impact of Health Care Access on Metabolic Syndrome: Evidence from 2015 BRFSS Study. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Sharma, Dr. Tejinder, Rani, N., & Natarajan, V. (2017). Impact of Extrinsic and Intrinsic R&D Enablers on New Product Development: Insights from a qualitative study in Northern India. Academy of Collegiate Marketing Educators Conference, Little Rock, Arkansas.
  • Wei, Y., Fang, J., Joshi, P., & Natarajan, V. (2017). Drivers of Childhood Obesity: An Empirical Study.Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Gibic, A., Natarajan, V., & Sen, K. (2017). "Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland," was approved for presentation at NCUR 2017. NCUR Conference, Memphis, Tennessee.
  • Ahmed, I. & Natarajan, V. (2016). A Comparison of Asian Innovation Models:. 11th Asia-Pacific Business Research Conference, Singapore, Singapore.
  • Karani, K. & Natarajan, V. (2016). Medical Tourism in India: Prospects and Problems. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. & Ahmed, I. (2016). The Emergence of Yoga in Healthcare: A Review of Themes and Issues. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Escamilla, C., Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Beautiful Mountain Symphony: What Sells Tickets? Society for Case Research 2016 Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2016, March). Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis? Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma.
  • Natarajan, V. & Martin, J. (2016, March). Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China. Academy of Marketing Education Educators Annual Meeting, Oklahoma City, Oklahoma.
  • Allen, L. & Natarajan, V. (2015). The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Norman, S., Natarajan, V., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2015). To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements. Academy of Collegiate Marketing Educators Conference, Houston, Texas.
  • Dyson, J. & Natarajan, V. (2015). Eastbound: Key Take-aways from a China Study Abroad ذكذكتسئµ. Association of Collegiate Marketing Educators Conference, Houston, Texas.
  • Natarajan, V. (2014). Advances in Online Education: Panel Discussion. Marketing Management Association Fall Educators Conference, San Antonio, Texas.

Grants

Pending

  • 2020: Weeks, K., Natarajan, V., Slaydon, J., & Chen, D., Grants Applied For U.S. Economic Development Administration – Economic Adjustment Assistance – Title II, Section 209. Total Cost $250,000. "ذكذكتسئµ University Economic Development in Petrochemical Industry., Co-Investigator, U.S. Economic Development Administration.

Funded

  • 2018: Natarajan, V. & Mandal, P., Analysis and Modeling of Resilience of a Port to Natural Disasters employing Systems Dynamics Perspective: A Case Study of the Port of Beaumont PI(s), Principal Investigator, Center for Advances in Port Management, ذكذكتسئµ University. every measure is taken to prevent disasters, unforeseen events can occur. The aftermath of Hurricane Harvey is still fresh in the minds of the Southeast Texas community. In such a situation, the primary task of the port management authority is to be resilient and get to operational readiness in the quickest possible time. This project aims to take a holistic view of port management with a particular focus on its resilience and in identification of strategies in recovery from catastrophic events. Major components (subsystems) of port management system will be identified, in consultation with the Port of Beaumont authorities, and included in a modeling framework. Using System Dynamics methodology, a causal model of port management system will be developed and this will then be converted to a computer model, with appropriate supporting data, to test out long term impacts of catastrophic events. We will employ simulations to test different disaster scenarios. This analysis will be the focus for developing future policies for enhancing port resilience. We expect this study to generate future grant and training opportunities with ports and grant agencies.
  • 2016: Radhakrishnan, N. & Natarajan, V., ذكذكتسئµ University Research Enhancement Grant, Principal Investigator.
  • 2012: Natarajan, V. & Godkin, L., Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: An Empirical Investigation., Principal Investigator, Academic Partnerships 600 North Pearl Street Suite 900 Dallas, Texas 75201., ذكذكتسئµ University.